However you look at it, I can only see replacement as being the viable option. A sand down and repaint with rust killer, and a paint process ,reenameling ect will eventually fail its to far gone.
Remove panel for access. Apply good amount of rust neutraliser, then maybe hammerite smooth paint. The steel would have started rusting due to water running behind path panel. That will attack the steel behind the enamel. Readers would be interested to know the brand of bath. Problem is that a tennent will rarely look after a property if it’s not yours. You will find a large amount of rust inside the bath rim. For tenanted properties from a few install, you can apply mastic around the panels. Not great for maintenance but no water ingress either.