Low performance ad - any tips?

Ad for room in HMO has been up for 9 days and no enquiries. Located in South Norwood, South London.
I have been using Openrent for about 4 years now successfully to find most of my tenants but I have never known such a drought of responses.

Listing performance report says:
140 views first day, down to about 10 second day and looks like less than 5 each day subsequently.
“Your listing is getting a lot of attention! More than average for similar properties in your area.”
“Your listing is performing slower than expected”
Price reduced by 5% in 2 price drops in that time.
Reduced deposit from 5 weeks to 4 weeks

Checked my pricing (I have 4 rooms occupied at at about £780 per month) and seems towards middle/lower end for similar. Performance report says “Prices range between £550 and £1500.”

Have a video, good pics, description that has been successful in the past with usually 5 enquiries a week and let within 3 weeks.

Any thoughts welcomed (asked Openrent for their feedback and it looked AI generated and totally unhelpful, kind of as I expected).

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Is this the £820 pcm one on Rightmove? If it is: There is mention of garden but I can’t see a picture. It is one bed shared bath and only other space looks to be kitchen. Any living space? no floor plan and who is the other person. No picture of front of building.

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—-mm good point! @lucinda5 and @Andy11 done great job ti share it here and bravely let discuss non (!) we do have questions as we are reading and it is important for one to make a decision who they will have in their environment. Thats might help and also it would help just to keep posting here and there :wink:

I dont find I get hardly any responses on OpenRent. I use SpareRoom to advertise, check my competion then do AST’s on OpenRent. It’s been slow several months and I’m being really picky turned down a lot of chancers. But found the sweet spot - had to reduce this one room and getting a lot of takers at present.

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if your ad is ok and its been a while reduce your price, 5% is nothing , drop another 10% its better to get a good tenant paying less but steadily and you get less turnover. I am 10-12% under market rate across the board which translates into lower turnover and less work. Remember it’s not all your money at the end of the day. you will have to share it with Rachel from accounts who keeps wanting more!

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The real question is does Rachel in accounts have any training?
She and the staff like to dip their toes in the pot…

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Beautiful story ——-thank you such an up beat commmunucation! Brilliant!

Sorry, I don’t really understand either of your comments: are you saying I should have posted something different?

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@Andy11 you have done great job —— posting is one of the way to find out what’s needed and wanted from your future tenants ——- any posting is great! Do a lot and You will get what exactly tenant you are looking for ——- you can write what you are looking for (who) and what’s on offer —— and invite to give you call and viewing details can be agreed.
The more viewing the faster right person walk in :blush:
that’s for sure ——- have a great one.

Thanks for the constructive feedback. Yes, I agree it is a numbers game.

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